Geneva Motor Show

I was invited to a Michelin launch event for their latest tyre innovation, the Michelin CrossClimate. With the press event happening overnight on the French border, I stayed an extra two nights in Geneva so I could attend the International Motor Show.

On the 3rd of March I embarked from Bristol to Geneva, where I was greeted by the people from Michelin and we rode across the border into Divonne-les-Bains, France. The press event involved a big announcement and a dinner, followed by a day of test driving the new tyres.

I must say, the new CrossClimate tyres – the reason I was there – were rather impressive. Tackling all weathers we threw at it, including dry tarmac, soaking wet roundabouts and snowy hills. I wrote a full article on the experience and the tyres for, however due a short period of inactivity during change in ownership it was never published.

The Geneva Motor Show was separate to the press event. Though it was the reason for the press event being held in Geneva, it was not actually part of the experience, so I took it upon myself to stay a couple extra nights in Geneva to take advantage of the opportunity. As someone who has not spent a lot of time around super cars, it was amazing to see them in person, even if they weren’t moving…


The Geneva Motor Show is one of the biggest motor shows in the world, and all the heavy hitters were present. Seeing all the cars I’ve seen on the internet, in magazines, on Top Gear, live and in the metallic flesh was nothing short of awesome. It was awe-inspiring, being surrounded by all the super cars and the latest in motoring technology. I was rather fond of the Koenigsegg Agera, photo above, as well as the Bugatti Veyron – both old and new models were showcased – plus the latest and best vehicles from BMW, Ferrari, Ford, Honda, McLaren, Lamborghini, and so many more.

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